I'd Open A Bookstore in Laredo, Texas

Laredo Texas Bookstore Closes

If I lived in Laredo, Texas, I’d quit my job and open a bookstore.

According to CNN, as of January 16, the town’s only bookstore closed on January 16th. That means a city with approximately 250,000 residents doesn’t have a store. The closest bookstore is 150 miles away, in San Antonio.

I see opportunity written all over the news of that closing. Especially when you learn that the B. Dalton store that was closed was making money.

Barnes & Noble says it closed the Laredo store as part of an overall strategy to shut down the chain of mall-based bookstores. Even though the Laredo store was profitable, the overall chain was losing money, according to company officials.

I’m not going to completely fault Barnes & Noble for their decision. Mall stores like B. Dalton are going the way of the Dodo bird. Bigger stores like Barnes & Noble and Borders offer more selection and a better shopping atmosphere.

But as the town’s only bookstore it was making a profit!

What businessperson in his or her right mind would close a profitable store—especially when you have a monopoly in your city?

Unless there are some plans by B&N or some other store to open a big store, I’m really scratching my head at this decision. (Are the demographics of Laredo such that they couldn’t support a bigger store? Maybe a Texas native like ChicagoJo could chime in.)

It’s not like Laredo residents won’t be able to buy books. (There’s always Amazon.com.) And instead of complaining about the store closing, I’d start finding investors that would be interested in opening a better bookstore—one that had so many books and was so fun to shop at that people would drive from San Antonio to buy their books. Local and national authors would be knocking down the doors to do book signings because of the store’s popularity.

Yeah, I’d do it.

If only I lived in Laredo.

The Third

Valor Publishing

I’m thrilled to announce that my new novel "The Third" has been picked up by Valor Publishing and will be coming to a bookstore near you. The tenative release date is May 4, 2010.

About The Third.

To avoid an ecological catastrophe, draconian environmental laws—including strict limits on family size—are passed to save the human race. As a recycler, Ransom Lawe does his part to protect the planet by breaking down old homes and turning them into new material to help build a more environmentally friendly city.

But when Ransom learns that his wife, Teya, is pregnant with an illegal third child, the love he feels for his wife and unborn child outweighs the risks that come with concealing the pregnancy. With the Census Bureau this close to discovering their secret, Ransom is forced to make a decision that could save his family or tear them apart forever.

More information coming soon including exclusive excerpts, book trailer, and book tour dates.

Join my email list and become the first to get updates on "The Third" and other exclusive information.

No Update…Yet

I know. I know. Most of you have been on the edge of your seats, wondering when I’m going to make this big announcement I promised to make a while back. Life won’t go on until I let you know what it is. Well, I can’t make it. At least not yet anyway. It’s not that I don’t want to. It’s just that I can’t make anything official until the other party in this announcement gives me the green light to make it public. (And no, RaeAnne, MG is NOT pregnant.) But when I do make it, I promise it will be with lots of bells and whistles and everything else. But if you do a careful search of my website, you could probably figure out what it is.

Hopefully this won’t drag on much longer.

Stay tuned.

Am I Not A Man? The Dred Scott Story

Am I Not A Man? The Dred Scott Story by Mark Shurtleff

Even though I love history, I rarely read historical fiction. The reason? I’d rather read a well-written historical account of real people than a book about made up people living during past events. But when asked if I was interested in an advance reader’s copy of Am I not a Man? The Dred Scott Story I agreed to read and review it since I was curious to see if Utah Attorney General, Mark Shurtleff, could pull off a compelling account of a real people and events and put them into novelized form.

Much to my surprise, Shurtleff did a good job of weaving his research with his storytelling abilities. The result is a compelling read that tells the story of Dred Scott while examining the complex issue of slavery in the United States.

(For those who need of a quick history refresher, Dred Scott was slave who sued for his freedom. The result was the infamous Dred Scott v. Stanford decision where the Supreme Court ruled 7-2 that persons of African descent could not be considered citizens of the United States under the U.S. Constitution.)

Am I not a Man? gives a detailed and fascinating account of the life of Scott and his fight for freedom and equality. What makes the book worth reading isn’t just learning about Scott’s undying desire to become a free man, but the human face Shurtleff puts on Scott, his family, his supporters, and his enemies. People are always complex creatures and Shurtleff does a good job of making Scott and others come alive in the book.

Shurtleff also does an excellent job of describing the complex issue of slavery and the strong emotions it evoked in people on both sides of the debate. After reading Am I not a Man? it’s easier to understand why the issue tore families apart and let to the costliest war the United States has ever fought.

Since Shurtleff is an attorney, he does a great job of unraveling the reasons behind the Supreme Court’s decision and examining the legal and political consequences—the biggest one being the election of our nation’s greatest president—Abraham Lincoln. But even when talking about reasons for the decision, Shrutleff is able to telling them in such a way that the reader is seldom, if ever, bored.

My only complaint with the book is I wanted to know how much literary license Shrutleff took some of the characters and certain incidents in the book. Shurtleff does go out of his way to say that the book is historical fiction and based upon real people and his own research and that some liberties had to be taken—just not how much. (So, Mark, if you ever read this, I’d love to sit down with you and talk about how you weaved this story together. It’s more to satiate my own curiosity about the writing process.)

Despite this one issue, I found the book to be a worthwhile read and would recommended it not only to those who enjoy historical fiction but also to those who enjoy stories of people with unconquerable spirits to fight injustice and inequality.

The lessons of Am I not a Man? are just as relevant today as they were during Scott’s life. Freedom is something that is easily taken away but not easily regained. The fight for freedom is difficult to obtain and often takes a lifetime of blood, sweat, and tears to achieve. Scott’s story is a good reminder that freedom comes with a price and we should always be vigilant to protect it.

Four stars (out of five) for Am I not a Man? The Dred Scott Story by Mark Shurtleff.

UPDATE: The publisher is classifying Am I not a Man as an historical novel rather than historical fiction. The history is accurate but the literary license Shurtleff was in the dialogue.

"Third" Chapter 1

Since I keep getting questions about the status of my novel, here's an update: I’m still waiting on a handful of chapters from my wonderful editor. In the meantime I’m making a few minor adjustments to the rest of the book. I anticipate being able to market it to literary agents and publishers by the end of the month. In the meantime, since you've all been patient with my lack of blog posts, here's the first chatper. Enjoy!

Third Chapter One

The tram’s doors hissed open, flooding the platform with the heat and stench of a hundred human bodies packed tightly together.

Standing on the platform, Ransom Lawe put a hand over his nose and mouth as the air washed over him. He took a step back, waiting for the passengers to exit. Only a gray-haired man wearing a patched, navy blue suit pushed his way toward the exit and off the tram. He held a worn leather briefcase above his head. Once the man’s feet touched the platform, the waiting crowd shoved its way up the stairs and onto the tram.

Ransom took a deep breath and surged forward with the others. Once on board, he used his mass to push toward the missing window opposite the door. Most of the tram’s windows were rusted shut from years of neglect, and though closed windows were nice in the winter, at this time of year they turned the trams into cauldrons of heat. The second car on the tram Ransom caught to the Recycling Center each morning had a back window that had been broken for years, allowing the hot, dusty air to flow through the cabin and provide some relief.

Ransom reached the window just as the bell above the door gave out a sharp ring and the door snapped shut. Setting his metal lunch bucket on the floor, he grabbed a handrail just as the tram surged forward.

A hot breeze began drying the sweat from his face and he took a deep breath of the dusty air, happy to have a momentary reprieve from the stench-filled car. Glancing around at the other passengers, he was bored to discover that most looked familiar. There was the man with the pock-marked face who wore the same bowtie every day and always got off on the 23rd Street stop. The woman with short hair and coffee-colored skin who always had her nose in a worn paperback. And the three employees wearing blue power company uniforms who stood in a tight circle at the back of the car, talking. They were people he saw every day on his commute to work, but he knew none of their names—strangers brought together by the thirty-minute ride into the heart of the city where it seemed almost everyone worked. No one made eye contact. Instead, they stared out the dirty windows or looked down at the floor in silence.

The lucky ones sat on blue plastic benches that ringed the inside of the tram. Ransom looked down at the two women who sat in front of him. They wore identical work uniforms—black slacks and white blouses with the word Census Bureau embroidered across their left pockets in black lettering. Ransom recognized the narrow-faced older woman, her blouse yellowed around the collar from sweat and age, but he hadn’t seen the other woman before. She seemed like a duplicate of her companion, only without the crow’s feet and the permanently etched worry lines across her forehead. The younger woman’s blouse was clean and pressed. Ransom figured she must be the older woman’s daughter, and also a recent Census Bureau hire. There was no other way to account for the snow-white blouse. The tram arrived at the next stop, where the platform was packed. As the doors opened, a dozen people headed toward the exit and off the tram. Then the new passengers pushed forward. It was obvious there wasn’t going to be enough room for everyone.

For the better part of a minute, people tried to force their way onto the tram. Ransom could feel the crowd press against him. He held tight to the handrail, determined not to lose his spot by the window. The bell rang. The doors tried unsuccessfully to close. Over the crowd, Ransom could see three people holding the tram’s rear doors open as they fought for room. The bell rang a second time and the tram began moving forward. Two of those trying to board let go as the tram picked up speed. The third man held on to the railing, probably hoping to make it to the next stop. But a hand from the woman directly in front of him shot out and caught him on the shoulder. The push caught him off guard and he tumbled onto the platform as the doors banged shut.

Ransom peered out the back window as the tram sped down the tracks. The man who had been pushed off leaned up on his elbows and thrust his middle finger at the departing car. Two dozen disappointed passengers still remained on the platform behind him. Half of them watched the tram speed away while the rest looked in the opposite direction, most likely hoping to catch sight of the next one.

A baby’s loud, piercing cry surprised Ransom. Looking toward the front of the car, he tried to catch a glimpse. At six foot five inches, he was taller than most of the passengers but still couldn’t manage to see the baby or mother. He did, however, notice that several riders near the front seemed to be looking toward the left corner of the tram. The woman and her child must have boarded early enough to land a seat.

The tram pulled up to the next platform and stopped. Between each wail, Ransom could just make out the frantic hushes of the mother trying to quiet the child. It didn’t help. The baby’s cry became louder and more acute. Ransom felt bad for the mother. With the heat and smell of the tram, he couldn’t blame the baby, though he did wonder what the woman was thinking, bringing a child onto a packed morning tram.

"I wish it was illegal to bring kids on these things," a female voice said.

Ransom looked down at the bench in front of him, thinking that one of the two women was talking to him.

"Why’d she even bring it?” the younger woman asked, looking at the older one. “Doesn’t her building have a care center?”

“From the way it’s crying, it sounds like it wants attention. Maybe it’s a third and she doesn’t have enough time to care for it properly,” the older woman guessed, her voice full of contempt.

Ransom felt a flash of anger at the woman’s comment, but didn’t say anything. Instead, he bit his lower lip and stared out the window. He preferred not to hear more of their conversation, but they were sitting too close and he couldn’t just move to another part of the tram.

The doors swung shut again and the train lurched forward. The baby continued to howl. Ransom did his best to put the women and the baby out of his mind. He leaned forward into the dry air.

The tram came to a sudden stop. The tightly packed passengers stumbled in one mass toward the front of the tram. Ransom gripped the handrail tightly to avoid being thrown. As he looked around, he noticed that everyone seemed to be okay. He leaned his head out the window to see what was going on, his knees bumping those of the older woman as he did so. “Hey, watch it!” she barked, but Ransom ignored her. Fifty yards ahead was the 12th Street station. A crowd of people stood on the platform, staring at the stopped tram. He turned and looked down the tracks. A tram heading the opposite direction was stopped about twenty yards down the line. That could mean only one thing: a power failure.

He pulled his head back inside and checked the time. It was quarter to eight. He still had fifteen minutes to get to work. If he started walking now, he might make it on time.

The infant’s cry, which had come to an abrupt end when the tram stopped, started up again.

“Open the doors!” a man shouted somewhere near the front of the car. His voice was loud and momentarily drowned out the baby’s wails.

“Be patient. The power will be back on in a minute,” suggested a female voice from somewhere in the middle of the tram.

“Shut up!” the man retorted. “Some of us have places we need to go.”

Two men who were pressed up against the middle doors turned and tried to pry them open. Things were quiet for a beat. Then the baby let out another scream. Ransom looked at the men struggling with the doors, hoping they’d open them soon. A bit of fresh air and more space was what everyone needed.

“I don’t care if it’s sick,” the man blustered. “I have a right to ride to work without your little parasite screaming in my ear.”

There was another pause, then something that sounded like the mother trying to hush her child. The baby continued to cry.

“If you won’t shut it up, then I will!”

There was the sound of scuffling, followed by the cry of, “Give me back my baby!”

Ransom looked to the front. A large, muscular arm held the infant high in the air by one of her legs. The baby looked about two months old. She had dark eyes, olive skin, and a large mat of brown hair that hung in loose strands toward the ground. She wore pink shorts. The bottom of her white T-shirt hung down to her neck, exposing her soft belly. He couldn’t see the face of the person holding her, but the man’s cruelty was obvious.

The baby quieted for a moment, seemingly surprised to find herself upside down. Then she turned crimson and another cry burst forth.

A more delicate arm reached up and tried to grab the child, but it was quickly swatted away. The man with the deep voice chuckled. “A breeder like you needs to be taught some parenting skills, like how to rock it to sleep.”

The man swung the little girl back and forth by her leg. Ransom cringed as the baby’s head just missed the front wall of the tram.

“Give her back now!” the mother screamed.

“I’m just rocking it to sleep,” the man said. “As soon as it shuts up, you can have it.”

“If you don’t give her back now, I’ll kill you!” the woman screamed.

Ransom felt a bead of sweat run down his back. He glanced over at the men who had been trying to open the door. They’d stopped working and were staring toward the front of the tram. Just about everyone was trying to get a glimpse of the commotion, but no one made a move to step in. Helping out was simply asking for trouble, of course. Better to mind your own business and go on with your life. Ransom looked down at the lunch bucket between his feet.

“Don’t threaten me, breeder,” the man snarled. “Or I’ll bash its head!”

The man swung the baby far enough that her head lightly struck the wall. It was so quiet on the tram that the small thud echoed through the car. The baby’s face puckered up and she let out a piercing cry.

The woman screamed. Once again, her arms reached for the child. The man raised his free hand and brought it down on the woman. There was the sickening sound of flesh meeting flesh.

“Try that again, and I’ll spill its brains all over the floor!” The man’s voice rumbled through the car like thunder.

Ransom found himself pushing toward the front of the tram. He ignored the cries and cursing from the other passengers as he shoved them to the side. In seconds he stood across from the man, the baby, and the woman.

For the first time, he got a good look at the mother. She was probably five-and-a-half feet tall, with an olive complexion like her daughter. Her black hair was pulled back into a ponytail, and she wore a tiny gold cross just above her small breasts. Her right eye was swollen and puffy, and blood ran from her nose onto a navy blue T-shirt. Her fists were clenched and her eyes filled with anger.

The man holding the baby had small, deep-set green eyes. His shaved head glistened with sweat and the muscles in his arms and neck pulled at the sleeves and collar of his black shirt. He looked to be Ransom’s size, even though Ransom had a good five inches of height on him. He wore black boots and black pants. Around his waist was a belt containing handcuffs, mace, and a nightstick. A silver shield with the Census Bureau logo imprinted on it was pinned to his front pocket.

Ransom paused. Census Bureau Sentinels only had jurisdiction when it came to population crimes. But they had the reputation of having little respect for the law when it suited their purposes, so their jurisdiction usually didn’t stop them. They were commonly known for their strength, fierceness, and cruelty. They inspired enough fear that even the police rarely bothered to investigate complaints against them. When it came to sentinels, the unspoken rule was to leave them alone and hope they’d do you the same courtesy.

The baby’s continued screams drew Ransom’s attention back to the child. Her face was bright red. Two steady streams of tears ran from her eyes and down her forehead to the floor. She was just out of reach.

Another two feet forward and to his right, Ransom could at least make a grab for the child. He took a half step toward the child when the deep voice of the sentinel reverberated through the car.

“Move any closer and I’ll drop the baby on her head.”

Ransom stopped and faced the sentinel. He stared at Ransom through his tiny green eyes. “Back up,” the man barked. “This matter doesn’t concern you.”

“Give the baby back.” Ransom did his best to keep his voice flat and steady.

The sentinel’s eyes betrayed a faint element of surprise. He likely wasn’t used to someone talking back to him.

“If you know what’s good for you, you’ll mind your own business,” he said, looking back at the baby as though the conversation were over.

“Give the baby back to her mother,” Ransom demanded, his voice rising.

Now Ransom had the sentinel’s full attention. His eyes went from Ransom’s face to the Recycling Center logo on Ransom’s breast pocket.

“Are you kidding me? You’re a just a recycler. Why don’t you go pick up some trash?”

Ransom ignored the taunt. “I’m not going to ask you again.”

He took a step toward the sentinel so there was less than three feet between them. Out of the corner of his eye, Ransom saw the mother move closer. The sentinel saw it too. His eyes darted from the mother to Ransom, then back to the mother. He seemed to realize that he couldn’t stop both Ransom and the baby’s mother from grabbing the child.

Without warning, the sentinel pushed the mother, dropped the baby, and lunged at Ransom. The woman’s head made a dull thud as it smacked against the window. Ransom ducked under the sentinel’s arm and managed to catch the infant just before her head hit the floor.

The mother sat up and rubbed the back of her head. She looked at Ransom, then rose to her feet and grabbed the baby from his arms. She retreated to the corner of the tram, where she held the child close to her breast.

The baby stopped crying.

Ransom stood and turned to face the sentinel, who had fallen into the crowd and lay atop three passengers. Everyone else was backing up, trying to get out of the way.

The sentinel rose to his hands and knees and shook his head. He grabbed a handrail and pulled himself to his feet, turning to face Ransom. Then he caught Ransom unprepared, his swing connecting with the side of Ransom’s jaw, despite his failed attempt at ducking.

Ransom felt his mouth fill with the coppery taste of blood. His legs gave out from under him and he found himself facedown on the tram’s floor. Then there was a sharp kick to his side. The air rushed out of his lungs and he curled up, fighting for breath.

Two strong hands grabbed him by the shoulders and flipped him on his back. The sentinel looked down at him with a smirk on his face. A bead of sweat fell from his forehead and landed squarely on Ransom’s chest.

“I told you to mind your own business,” the sentinel growled. “Maybe next time you’ll listen.” He raised his leg, positioning his boot over Ransom’s face.

Ransom instinctively raised his arms and waited for the blow.

It never came.

Through the spaces between his fingers, Ransom caught a flash of silver, then the sentinel swatting his neck as if bitten by a mosquito. Ransom lowered his hands and saw the sentinel staring at a small object between his fingers. It was about an inch long, half of its length in the form of a thin needle.

The sentinel glanced in the direction of the woman and opened his mouth to say something, then suddenly grabbed the pole next to him for support. His body swayed from side to side before he fell to his knees. Eyes rolling to the back of his head, he fell on the floor, face-first, next to Ransom. It was absolutely quiet on the tram.

Ransom pulled himself to his knees. He could feel his breath coming back to him. He spat blood out on the floor. His jaw hurt and a few of his back teeth felt loose.

He looked over at the woman, confused by what had just happened.

Suddenly, the sounds of the men trying to open the doors started up again. Moments later, there was a hiss and the middle doors were forced open. A blast of fresh air rushed through the car.

The passengers made for the exit as fast as they could.

The woman picked a yellow sling from the floor and put it over her shoulder. A drop of blood fell from her nose to the fabric. She placed the baby in the sling and stepped over the body of the sentinel, heading for the exit.

“Wait,” Ransom called.

The woman turned and looked at him.

“Thank you for saving my baby,” she said. “One day I’ll repay you.”

“What did you do to him?” Ransom asked, looking at the motionless body.

“Thanks for reminding me.”

She knelt next to the sentinel and pried open his hand, retrieving the silver object. She slid it into her pocket, then pulled herself to her feet and checked the baby, brushed the dust from her pants, and headed toward the door.

“Who are you?” Ransom tried again.

“He’ll wake up soon. You should get going.”

“Wait,” he called, but the woman had hurried down the steps of the tram.

Ransom pulled himself to a standing position. His jaw and side throbbed with pain. He staggered to the tram’s open doors and spotted the woman thirty yards down the street. She was walking fast, weaving her way in and out of the throngs of people. Ransom hurried down the stairs and started after her. He was still winded and stiff from the fight. Within twenty yards, he had to put his hands on his knees while he caught his breath.

When he looked up again, she was gone.

Then he heard a high-pitched police whistle. Three cops were running down the street toward the tram. The middle one had a silver whistle between his lips that he blew as he ran.

Quickly, Ransom got in the back of a nearby line. Once the police ran past, he hurried down the street as fast as he could walk, anxious to put as much space between him and the tram as possible. It wasn’t easy. He was still dazed and hurting, and the sidewalks were crowded with people going to work, groups of kids in their yellow-and-green uniforms hurrying to school, and people standing in line waiting for the grocery stores to open. To make faster progress, he stepped off the sidewalk and walked in the gutter. But even that path had obstacles. Donkey carts were parked in front of stores, their drivers unloading burlap bags filled with produce and supplies. There were piles of manure—some fresh, others days old—that had been swept to the gutter but not yet collected. Ransom ended up back on the sidewalk.

As his distance from the tram increased, Ransom’s adrenaline ebbed and was replaced by fear. He wondered if the sentinel would be able to give the police a good description of him. The man had seen his uniform and knew where he worked. If police showed up at the recycling center, it wouldn’t be too hard to figure out who he was. It was a rarity for people to be much taller than six feet. As far as Ransom knew, he was the tallest employee at the center.

He chastised himself for intervening in something that wasn’t his business. The last thing he and his family needed was for him to miss work and spend a few weeks in jail. Money was tight enough as it was. What had he been thinking?

A pack of stray dogs ran out into the street. The lead dog, a German shepherd with spots of fur missing from his body, looked at Ransom with sad brown eyes. Ransom reached down to the gutter and pretended to pick up a rock. Immediately, the pack of dogs turned and ran across the street. Ransom checked his watch. It was eight o’clock. He was late for work.

Ignoring the pain in his side, Ransom picked up the pace and hurried the remaining eight blocks to the Recycling Center.

***

Copyright 2009 Abel Keogh. All rights reserved. Republication of this work is prohibited without writen consent of the author.

5 Tips for Making a Good Book Trailer

Having worked in marketing for nearly a decade, it’s been interesting to watch people and companies jump on the “latest and greatest” way to improve their marketing ROI without taking the time to understand what they were getting into. Take blogging, for example. I started a personal blog in 2000. I blogged because I liked the idea of sharing my thoughts and ideas with friends and family members. When I told people what I was doing, most of them just raised their eyebrows and wondered why I was doing something like that. Quite by accident, I started getting a following and learned the ins and outs of what it took to attract and keep a following.

A few years later blogging become the thing to do. Not only was everyone encouraged to have a blog but businesses were told they needed to have a blog in order to attract new customers, and fill their sales pipeline.

So everyone started blogging without understanding or knowing what they needed to do to make their blog successful. They just started doing it. As a result people spend a lot of their time blogging only to give it up once they realized no one was reading it. On the business side of things, CEOs and VPs of marketing become frustrated because they weren’t seeing the magical results that all the business magazines and websites told them blogging would give them.

The problem was that both people and businesses started blogging without a rhyme or reason. Rarely did they have a target audience in mind, a focuses message, or a way to measure the success of their blogs. Instead they did it because everyone else was doing it.

So what does this have to do with book trailers?

In the book publishing world, book trailers are all the rage. Every publisher and author are creating them in hopes of propelling their book to the #1 spot on the New York Times bestseller list.

For those who haven’t seen one book trailers are like movie trailers in that the try to generate excitement for an upcoming book. Everyone is doing them but, like blogging became the rage years ago, no one has the slightest clue whether or not these trailers are successful at selling books. Still, that fact hasn’t stopped people from shelling hundreds or thousands of dollars to make one.

(Full disclosure: Yes, I want a book trailer for my upcoming novel. I wouldn’t even mind one for Room for Two. But I also don’t want to waste my money or my publisher’s money on one unless it we can have some way to measure how effective it is.)

After having watched hundreds of book trailers over the last couple months, I’ve noticed some good, bad, and downright ugly ones and have compiled a list of 5 tips for publishers and authors should follow when they decide to make a book trailer.

1. Don’t Make A Mini Movie

It’s one thing when Hollywood takes a book and adapts it to the big screen. It’s something else when a publishing or marketing company tried to sell a book by making a mini movie from a scene. Because reading a book is an intensely personal experience, readers have their own ideas about what the characters look like. When you try to reenact a scene from a book, it’s doesn’t work. I almost cried when I saw the following book trailer for Michael Connelly’s novel The Brass Verdict.

That wasn’t the what I pictured the characters at all. Not only that, but the whole thing seemed poorly produced – something you wouldn’t expect considering they were promoting one of best active writers and storytellers.

If you want to see the book on the big screen, then option the rights to Hollywood. Don’t try to make mini movies from the book you’re trying to promote. It’s generally doesn’t work.

Don’t misunderstand. I’m not saying don’t use video. I’m just saying don’t reenact scenes from books. To their credit, I think the trailer from The Brass Verdict where the narrator reads the opening chapter of the book works since it’s not action or character driven. It helps set the tone for the book and doesn’t concentrate on what the narrator actually looks like.

2. Make them short and to the point.

Most commercials run 30 seconds or less. A good radio ad can get its point across in about the same time. Most of the best book trailers I’ve seen run 60 seconds or less. Check out the one below for Wake by Lisa McMann. At 61 seconds I think it does a decent job of generating interest book.

Here’s one for Behold the Dawn by K. M. Weiland. It runs a little over two minutes. The production values are good but the middle half drags. Could have cut 45 seconds out of it and made it even better.

3. Always have a call to action

The purpose of a book trailer is to generate excitement for a book and get people to either buy it or want to learn more about it. About 70% of the book trailers I’ve seen don’t have a call to action. At the very least they should tell the viewer where they can go to by the book and a URL to the author’s or publisher’s website where you can read the first three or four chapters of the book. Even better if they can provide a direct link to a website to take the next step.

Here’s the trailer for Skinned by Robin Wasserman. Pretty decent trailer in that it’s under a minute, does a good job of generating interest in the book and even gets third party validation on why it’s a good book. However, note the lack of call to action at the end.

Sadly most book trailers are this way. In fact I struggled to find one with a good call to action. That doesn’t mean it’s not out there. Leave a comment below if you find one and I’ll post it!

4. Use Analytics to Get Data

Okay, this one’s for marketing geeks. Data rules the marketing world. As an author or publisher, wouldn’t it be nice to know how many people watched the whole trailer or many of them stopped watching halfway through? Would it help you to know many of them links to buy the book or downloaded the first couple of chapters? This information is not only vital from an ROI standpoint but can help you make future trailers better.

And don’t tell me it’s not impossible to get analytics information from Flash or video. It’s not. The company I work for has the technology to do it if it’s hosted on a website you control. Successful marketing is always about learning what works and what doesn’t. Book trailers are new enough that no one had an exact handle on the best way to make one. Good analytics can help improve the process.

5. Sell the story, not the author

Unless your Stephen King or JK Rowling or another author with a dedicated following your name and/or face isn’t enough to make books fly off the shelves. Therefore you need to sell the story and make it tantalizing enough that people want to at least pick up the book. That means no pointless interviewing or face shots of the author in the book trailer. It has to be about the story!

Take Jodi Picoult’s Nineteen Minutes. Not only is it too long, she interjects herself about 35 seconds in and interrupts what is, up to that point, a decent beginning to a book trailer. (See also narrates it which, in my opinion, in generally a mistake.)

The creative team behind Stephen’s King’s Duma Key book trailer concentrated more on the story than King’s name. The result? A great book trailer that’s only 32 seconds long!

Don’t misunderstand. I’m not against post interviews with authors and putting them on the web. For the fans, those are great ways to keep them active and interested in the author and his or her work. As promo pieces, however, they fall flat.

So there you go – 5 tips to making good book trailers. If any of you have book trailers your particularly fond of, drop me an email or link to them in the comment section below.

Book Review: Sea Changes by Gail Graham

Sea Changes by Gail Graham

Ever since the late wife died, I've had a hard time reading fiction where the main character is a widow or widower. Thought the authors try hard, most of them don't do a good job of capturing what it's like to lose a spouse. Oh sure, most of them do a good job describing the sense of loss and grief that accompanies the death of a spouse, but when it comes to the internal emptiness that comes with it, most of them fall short.

So when I learned that Gail Graham's latest novel, Sea Changes, was about a widow living in Australia who is struggling to move on with her life two years after her husband's death, I was tempted to pass on the book without even reading it. The last thing I wanted was wade through page after page of self-pity.

Thankfully, I decided to give the book a chance.

Sea Changes is about American expatriate Sarah Andrews. She lives alone in a small house. She's mostly estranged from her two children. Despite living in Australia for thirty-some-odd years she still hasn't adjusted to life in Sydney. She stays in Australia only because her daughter lives there. Sarah's only real human contact comes from weekly therapy sessions with a psychologist named Kahn. Despite seeing him for nearly two years, he's been of little help. Most of her therapy sessions involve her talking and Kahn saying very little and abruptly ending the sessions on time.

Thinking that life holds little purpose for her, Sarah decides to swim far enough out to sea that she'll be too tired to return and drown. But as her strength fails her, a girl names Bantryd appears and takes her to an underwater world. Later Sarah wakes up on the beach and wonders if everything she has just experienced was a dream. The incident prompts a change in Sarah. She begins to see more of a purpose in the world. She also is determined to find out if the underwater world she visited was real or simply her imagination.

Graham does a great job of capturing the feelings that come years after losing a spouse. However, she's smart enough not to make widowhood the focus of her story. Instead the story is really about the journey that comes when life suddenly changes. It's about rebirth and learning that even when we're left alone in the world, there are people and places waiting to be discovered if only we take a step out of our day-to-day routines.

In fact, the most satisfying part of the book was seeing how Sarah finally became her own woman and changed from a woman who saw no purpose in life to one where she wasn't going to let anyone tell her what to do. And the best part? The book had the one of the best ending to a novel that come across in years. It doesn't matter if you've never lost a spouse or never read a fantasy novel in your entire life. Graham has written a beautiful novel that will stay with me for years.

5 stars (out of five) for the unforgettable book Sea Changes.

Room for Two is a Memoir

In answering a reader’s questions about book categories, LDS Publisher writes:

If your book is about a personal life experience or event, is in story form and written in first person, and follows what really happened very closely, it's a memoir (classified as non-fiction). (Example: Running with Angels by Pamela H. Hansen)….

If your book is based on a personal experience or event, written in first or third person, some liberty is taken with the facts to make it flow better or to hide the identity of certain participants, it's a novel based on true experiences (classified as fiction). (Examples: Torn Apart by Diony George; Room for Two by Abel Keogh)

For the record, Room for Two is a memoir, NOT “a novel based on true experiences”. LDSPublisher isn’t the first person to make that mistake and I’m not sure why some categorize it incorrectly. But it is a memoir so far as I understand the term.

Book Publishers Wake Up! The Future of Reading Is Digital!

The Future of Reading is Digital

In the latest issues of Wired, Clive Thompson writes:

Books are the last bastion of the old business model—the only major medium that still hasn't embraced the digital age. Publishers and author advocates have generally refused to put books online for fear the content will be Napsterized. And you can understand their terror, because the publishing industry is in big financial trouble, rife with layoffs and restructurings. Literary pundits are fretting: Can books survive in this Facebooked, ADD, multichannel universe?

To which I reply: Sure they can. But only if publishers adopt Wark's perspective and provide new ways for people to encounter the written word. We need to stop thinking about the future of publishing and think instead about the future of reading.

Every other form of media that's gone digital has been transformed by its audience. Whenever a newspaper story or TV clip or blog post or white paper goes online, readers and viewers begin commenting about it on blogs, snipping their favorite sections, passing them along. The only reason the same thing doesn't happen to books is that they're locked into ink on paper.

Release them, and you release the crowd.

I hope every publisher in the world reads Thompson’s article and breaks out of the old, archaic ways of publishing and marketing books.

Most publishers still don’t get it. Sure, they’ll publish a chapter or two online. Maybe even make slick trailers to get some hype. But only one publisher that I’m aware of allows the entire content of their books to be published online. Publishing entire novels online and giving people a chance to share that content or hype it on social networking sites is, as far as I know, unheard of.

Yet there’s never been a better way to market books to people then the Internet. Posting an entire book online and providing a way for others to share or highlight portions of that content on Facebook, Myspace, Twitter, GoodReads, Shelfari, and other sites is a great way to build an audience and SELL books.

In an industry that suffering from cutbacks and lagging book sales, publishers worry about losing books sales if they post the content online.

Guess what? They won’t.

They’ll actually sell more books because more people will be exposed to it. I’m willing to bet they’ll even find a market for some of their books that they didn’t know existed before.

Writes Thompson:

You're far more likely to hear about a book if a friend has highlighted a couple brilliant sentences in a Facebook update—and if you hear about it, you're far more likely to buy it in print. Yes, in print: The few authors who have experimented with giving away digital copies (mostly in sci-fi) have found that they end up selling more print copies, because their books are discovered by more people.

Still publishers wring their hands when they think about posting the entire conents of their books online. "What about Napster?” they say. “It almost bankrupted the record industry.”

Here’s the dirty little secret of the free online music days: CD sales actually rose during the heyday of free digital music. That’s right. People bought more music because they had a chance to sample it first. Musicians who would have languished in obscurity suddenly found an audience because more people heard about it.

Instead of embracing the new technology and trying to find a way to share music and make money from it (like creating slick online stores where people could by songs and albums), the record companies sued the hell out of everyone they could think of. Instead Apple came in and filled the gap and turned their company around. Now Apple is raking in billions of dollars that could have gone straight to the record companies and musicians if they had embraced technology instead of fought it.

Right now publishers are in a unique position to develop technology that allows people to read books, share portions of the content on their websites or social networking sites, allow readers comments and feedback, and link to places where their books can be bought. Something akin to Google books, only on steroids.

And for the record, I have no problem taking my just completed novel and working with a publisher to post the entire contents online for people to read. As far as far as I’m concerned, it will not only help me sell more print copies but give me a chance to see who the book really resonates with. My guess is that, like my memoir, Room for Two, I’ll discover a completely underserved market that is hungry for its contents.

The challenge is finding a publisher who’s willing to be the vanguard and embrace the digital revolution that has consumed the rest of the world.

Coming Up for Air

There are many blog posts I’ve wanted to write over the last month but simply haven’t had the time. Fr the last 10 days I’ve been feverishly working on a final rewrite of my novel. Now it’s done and off to an editor for some feedback. Once look over and implement her suggestions, then it’s off to three decision makers at publishing houses expressed interest in reading it. Hopefully I’ll have some good news in regards to my yet-to-be-titled book before the end of the summer. (Maybe I’ll stage some sort of title contest if I’m unable to come up with one on my own.) I’ve been writing so much the last month that today I was thinking about what I was going to do after the kids were in bed and realized that with no novel to write, I have no idea what to do with myself. Okay, that’s not entirely true. There’s a big stack of books on my nightstand I need to read and a past blog post I need to turn into an essay. But before I do any of that, I need to take Marathon Girl out on lots of dates. You know, the kind where we get a babysitter for the kids and we have some time alone. She’s been VERY patient and supportive during the entire novel-writing process and needs to be rewarded with nice dinners, movies she’s wanted to see, a long 10-mile run together, and maybe a night where we drop the kids off with the in-laws or my parents and just have 24 hours to ourselves.

Until then, it feels nice to be able to breathe again.